This is just… odd. Take the nicotine out of cigarettes and distil it into a liquid free of the tar, tobacco leaves and who knows what else that goes into your traditional cancer stick.

Add an electronic heating element that activates when you inhale and you wind up with the Electronic Cigarette, giving you the hit (apparently) of burning leaf but without the nasty antisocial smell.

It’s not going to do anything for you if you want to give up (after all, you’re still taking in the nicotine, and probably in more concentrated form) but at least you won’t have to go outside in the freezing cold to do it. It’s probably cheaper too, at least until they get around to taxing it.

Oh, and just so we get our public service announcement out of the way – Smoking Bad, mkay?

If you do want to take a look though you can pick them up from easycigarette.co.uk for about £20