Berlin played host last week to the IFA show. IFA is the “other” big event on the Consumer Entertainment calendar after CES and provides an opportunity for manufacturers to launch products to a European audience.

Sony were amongst the first companies to announce a raft of new products and here are the highlights:

W5810 and Z5800 Freesat TV’s (pictured). Both these sets offer 1920×1080 HD screens and built in Freesat tuners. You also get the latest version of the BRAVIA processing engine (Bravia Engine 3) and 100,000:1 dynamic contrast ratio. The Z5800 also includes MotionFlow 200Hz processing for smoother pictures.

Next up we have a couple of WiFi enabled Blu-Ray players, the BDP-S560 and BDP-S760. WiFi is used to enable the BD-Live technology allowing Blu-Ray disks to become more interactive and deliver content from the internet.

Of more practical benefit is the quick start feature these players offer, allowing them to start up in under 6 seconds.

The home cinema receiver range is being updated with the STR-DA5500ES 7.1 channel unit boasting 6 HDMI ports, picture-in-picture from two video sources, upscaling and a fully automated setup.

Lastly we get a teaser for a new Blu-ray “Mega Changer” available in 2010. This multi-disk behemoth can hold up to 400 CD/DVD/Blu-ray titles. Given that a hard-drive based library of Blu-ray media isn’t really practical at the moment this looks like a nice way of having all your movies on tap.