If you were wandering what the Samsung “Tap and Take” website was all about, the answer is now clear!

The new ST550 and ST500 digital cameras have a new front mounted screen that lets you compose a picture with yourself in front of the lens instead of behind it.

The new cameras feature smile detection, so you can just prime it to go automatically when it detects happy people – neat!

In fact there is some very cool technology hidden in these pocket cameras. Highlights include:

• 3.5” Rear LCD with the highest resolution of any camera in its class (at time of launch)
• Face recognition – an advance on face detection, this one actually remembers frequently seen faces and prioritises them for correct focus and exposure
• Blink detection recognises when your subjects are blinking and takes three shots in a row to catch them with their eyes open

Other features include dual image stabilisation (optical and digital), 720p HD video recording, a 27mm wide angle lens and 12.1MP sensor.