Tag Heuer (famous for luxury fashion watches) have entered the luxury mobile phone market with the Meridiist, a £2600 chunk of unashamed electronic excess. The specs aren’t anything to write home about in these days of 8 megapixel, GPS enabled smartphones but somehow I don’t think that’s the point.

Unlike the B&O Serene, Tag have followed a fairly conventional design so this one looks like something I’d actually want to be seen using.

You can see some photos over at Stuff.TV – as you’d expect, the phone looks exceptional and has a wealth of timekeeping functions.

Tag are running a competition to win a personalised Meridiist of your very own at Meridiist-phone.com – enter your email, watch an aspirational video and wait for the draw on November 2nd.