If you’re concerned about water use in the home, power showers are a good place to start looking for savings. The EcoCamel shower head restricts the flow of water from the shower to 7 litres/minute – around half the flow of a decent power shower – which should result in significant saving if you use the shower a lot.

The EcoCamel aerates the water coming through it to compensate for the lost flow. You do notice the difference at first, but it doesn’t feel like your shower suddenly lost half its water.

In a completely unscientific test I ran a normal shower into a washing up bowl for 30 seconds, which filled it about half way. Running the EcoCamel for the same length of time filled it about 1/3 so on that basis yes, it does use less water!

How much less depends on your shower and your showering habits – finding out for yourself will cost you £24.95 at the EcoCamel online shop.